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Magnum Research, Inc.® teams up with Jack and Todd Hoffman from Gold Rush: Alaska

Frank Harris, VP, Sales & Marketing, Kahr/Auto-Ordnance/Magnum Research flanked by Todd Hoffman, left and Jack Hoffman on right from Gold Rush: Alaska

PEARL RIVER, NY – Magnum Research, a Kahr Arms-owned company and the maker of the Desert Eagle pistols, has teamed up with Jack and Todd Hoffman of the popular Discovery Channel series Gold Rush: Alaska. The show begins its second season in the fall of 2011, and Magnum Research firearms will be an integral part of the season.

Gold Rush Alaska is a reality show following six unemployed men from Sandy, Oregon who risk everything in the face of an economic meltdown to strike it rich mining for gold in the wilderness of Alaska. Todd Hoffman, the leader of the team, and his father Jack assembled the greenhorn miners to work the claim at Porcupine Creek—one of the last great wilderness expanses remaining in Alaska. Success depends on the team’s unity and fighting spirit to overcome numerous obstacles from wicked weather and mechanical breakdowns to encounters with large bears and moose. The men are chasing the original “American Dream” with the desire to take charge of their own destiny rather than waiting around for a government handout.

Magnum Research was founded in 1985 in Minneapolis, Minn. with a plan to produce a unique pistol capable of firing magnum-sized bullets in distinctive custom finishes, including a 24K Gold model, for handgun hunters and firearm enthusiasts. By the early 1990s, the Desert Eagle’s unique qualities and unmistakable look earned it starring roles in numerous movies and TV shows. The Desert Eagle pistol had emerged as a pop culture icon including a Playboy cover featuring Pamela Anderson with a pink Desert Eagle pistol. In recent years, Magnum Research encountered its share of economic struggles, and with the purchase of the company by Kahr Arms in June 2010, a turnaround story began to emerge by that fall. Kahr’s goal is to re-establish the iconic Desert Eagle pistol in the market with a “Made in America” theme.

It’s very fitting that a determined group of six men seeking riches in the gold fields of Alaska have teamed up with Magnum Research, an iconic American company whose symbol is a 24K Gold Desert Eagle pistol. Each of them personifies rugged individualism, courage and hope in the face of adversary, demonstrating the true fabric of American society.

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